what i say: yeah im not super into action movies
what i think: almost every movie in the genre is built around an appeal to male power fantasies in which Sad Man Dead Fam avoids emotional intimacy in favor of “coping” visa vi justified extreme violence and this paired with an objectification and trivialization of all women – even the emptily “powerful” enemy women and the emptily “powerful” sexual interests – regurgitated again and again serves no purpose other than to celebrate toxic masculinity , has no emotional depth, and is completely disconnected from my experiences
women are so considerate like they’ll put all the stuff you could ever need in their bags just in case and then they carry all that weight around and they’ll give band aid’s and ibuprofen and setting powder to any stranger in need, meanwhile men just put their ugly wallets in their back pocket and that’s it
Rouge (胭脂扣). Dir. Stanley Kwan. 1988.
An adaptation from the novel by Lilian Lee, Rouge is part period drama, part ghost story, melding together elements of romance and the supernatural to slowly unveil a moving story about the inevitability of change. Fleur, an alluring courtesan working at a flourishing brothel in 1930s Hong Kong, falls madly in love with the 12th Master, Chan Chen-pang, who comes from a wealthy family. Their torrid, doomed love affair comes to an end when, realizing they can never be together, the two decide to commit suicide by overdosing on opium.
The film travels between flashbacks to the 1930s, and scenes set in present-day 1980s Hong Kong, where Fleur returns as a ghost after spending 50 years in the afterlife waiting for the 12th Master. Believing that he is still alive, Fleur searches for her lover among the strange, unfamiliar streets that used to be her home, and grapples with the realization that both her lover and the Hong Kong she once knew could be long gone.
Rouge stars Anita Mui and Leslie Cheung, two wildly successful Cantopop idols at the time, whose performances in this film established their acting potential. A classic of 1980s Hong Kong cinema, Rouge will forever be remembered for its two stars, and in retrospect its eerily fateful storyline, as both Anita and Leslie ultimately passed away in the same year.
Before vs After AdoptionAlways adopt.
Always.
The reason most millennials don’t make a scene when an establishment doesn’t treat them right is because we function more on positive reinforcement than negative reinforcement. For Boomers, they can make a scene because they know negative reinforcement gets them what they want; they want to PUNISH these establishments or workers, but Millennial purchasing patterns are very different.
Growing up in the computer age, we’ve become masterful at filtering junk information, and that includes advertising. It doesn’t matter how much a politician or restaurant or whatever memes, we’ll find them funny, but we’re still not going to shop there or give them our money of we dislike them. The way brands become successful with Millennials is actually just word of mouth.
So when an establishment treats us poorly, we don’t make a scene. We simply never go back and don’t tell our friends about it. Conversely, places that treat us well we immediately go tell others about.
The simplest ways to get Millennials to support your business is to give them good economic value for what you sell (Boomers can think we’re irresponsible, but we’re actually quite thrifty), you have to treat us with dignity, but ALSO, you have to treat your WORKERS with dignity. Unlike Boomers who get off on laughing at someone working at McDonald’s, we’ve all had to work shitty, underpaying jobs and we don’t like when we go to an establishment and see workers mistreated and poorly paid, because WE’VE BEEN THERE, and we don’t want to contribute to that gross abuse of the working class.
These rich CEOs can complain that Millennials have “no brand loyalty” or that we’re “killing XYZ industry,” but the truth is that selling to us consistently requires ethical business practices that most of these companies are unwilling to partake in.
Wow I have a degree in economics and studied this stuff for years and years and read up on it all the time and this still impressed me. This was such an enjoyable read and all TRUE. Fuck